Beverages
Beverages maximizes our leverage in the beverage industry. Boost Company has a number of highly successful beverage executives as partners, whose skills perfectly complement each other. As a result of the broad range of talent within Beverages, it is highly successful in launching industry changing packaging, equipment, and establishing a pan European distribution system for the world’s newest and most successful brands. The Beverages fund is focusing on unique propositions that can be heavily leveraged through Boost Company’s multinational relationships, and ever developing distribution network.
Branding
- Wines and Spirits
- Premium low alcoholic
- Energy / Functional drinks
- Premium non-alcoholic ready to drink
Innovation
- Consumer beverage packaging: bottles, cans, pouches, closures, etc.
- Beverage equipment: coolers, heaters, vendors, dispensers, etc.
Showcase: GoFast
GoFast Sports & Beverage Co. is authentic to its very beginning.
In 1992, Troy Widgery was on the World Class Competitive Skydiving Team, Airmoves. Four years later, Troy started the company "GoFast Sports" that focused on producing a line of t-shirts and accessories, and establishing dealerships around the world. Later, GoFast entered other sports-interest markets with phenomenal acceptance. These additional markets now include skiing, snowboarding, jet skiing, wakeboarding, triathlon, mountain biking, road cycling, auto racing, B.A.S.E. jumping, moto-x and many more.
GoFast is a worldwide brand with a similar image and quality perception as Red Bull. The key differences are that the energy kick lasts longer and the taste is smooth and less artificial (USA Best Taste Award 2006). Fans of energy drinks agree on the quality of the brand and are willing to pay the relatively high price for it.
An energy drink seemed to be the perfect fit, and GoFast wanted to create a product with the best ingredients, taste and performance in the category. Thus GoFast energy drink was created in conjunction with a team of specialists that created the perfect blend of ingredients, and GoFast Sports & Beverage Co. grew into a new beginning.
The brand is built through the PR around the community of GoFast extreme sporters. GoFast is available in the USA, UK, Netherlands, Belgium, Australia, South Africa and more, but still needs to break through in Europe as a mass consumer brand.