Entertainment

Entertainment connects people and it enhances consumer engagement.

Marketing these days is something completely different than marketing only a few years ago. Only companies that manage to play a relevant role in consumers’ lives, through a lasting brand experience, will survive. Ventures in the Entertainment fund focus on delivering such an experience.

Boost Company grows key properties in various areas such as dance, fashion, cinema, events and music. It turns these properties into profitable business models on a stand-alone basis. In addition, these properties are used to strengthen “brand engagement” in other funds.