Pier Baarsma, Founding Partner and CEO

Responsible for overall strategy, cross-fertilisation between all funds and the funds Entertainment and Ventures.

Pier is a visionary that can execute. A rare combination. He has more than 15 years of international experience working with companies such as Philip Morris and Coca-cola, where he served as managing director. He is an expert on branding, developing concepts and marketing. His insight and advise is sought by some of Netherlands' leading companies such as Heineken, McDonalds, ID&T, and Pon. Pier's extensive international network, commanding presence and depth of knowledge has benefited many of our participations.